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Blake Lively Debuts Blake Brown Haircare Line at Target
“Blake Brown represents over seven years of dedication,” explained Lively. “My goal was to develop a high-end, clean haircare line that was simpler, kinder to the planet, and more affordable than existing options. We insisted on uncompromising quality, which extended our timeline but ensured an exceptional final product.”
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Holiday Inn Brand Returns To Television With New “Smiles Ahead ...
Holiday Inn, an InterContinental Hotels Group (IHG) hotel, today introduces its newest marketing campaign, called Smiles Ahead. The new campaign was developed following rigorous global consumer research and insights work and was created to demonstrate how the Holiday Inn brand delivers the joy of travel to all and is redefining expectations for ...
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Kinder Bueno Chocolate Bar makes TV debut at 92nd Oscars
Ferrero launched the then new-to-market Kinder Joy, during the 2018 Oscars and was spotlighted again in 2019. To further entice consumers, Kinder Bueno collaborated with Meredith Corporation ‘s PEOPLE to develop and produce, “Life Gets Bueno Unwrapped,” a custom vignette featuring Julian Day, the costume designer behind prolific films Bohemian Rhapsody (2018) and Rocketman (2019).
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Pepsi Loves and Lives Football with Global 2018 Campaign
Throughout history, Pepsi has brought joy to each generation, connecting fans with the entertainment that has made the brand an icon in pop culture. With one of the world’s most popular sport in the hearts and minds of people more than ever, the brand launches its global 2018 “LOVE IT. LIVE IT. FOOTBALL.” campaign.
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Ferrero Takes Kinder Schoko-Bons Crispy to India - World Branding Forum
Chocolate-maker, Ferrero, has expanded its presence in India with the debut of Kinder Schoko-Bons Crispy. The collection is the second product to be sold in said market under the Kinder portfolio. The new release will be manufactured at the company’s production facility in Baramati, set in the Pune district.
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Kinder Joy celebrates family traditions in latest ad campaign
Kinder Joy’s new television commercial, “Doorway to Memories”, showcases how special moments create powerful family memories. Kinder Joy, a global confectionery brand and uniquely surprising treat made especially for kids with parents in mind, is kicking off the holidays with a new holiday TVC showcasing the special moments families share ...
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Old Navy 30th Anniversary: A Blast from the Past
This collection aims to reconnect its long-term and new customers. Hence, the Old Navy’s 30th anniversary ’94 Reissue collection revitalises iconic ’90s designs while maintaining the brand’s roots. This reimagined lineup from Old Navy’s golden era features baby tees, baggy jeans, tracksuit sets, cargos, bucket hats, and the brand’s ...
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Unilever commits to halving food waste and raising nutritional standards
Unilever, which also makes PG Tips, Ben & Jerry’s and Knorr, has also committed to halving food waste in its direct global operations from factory to shelf by 2025 – five years earlier than previously committed, as part of the Champions 12.3 coalition target, doubling the number of products delivering positive nutrition globally by 2025 ...
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Simple and Little Mix tackle cyberbullying - World Branding Forum
In their latest advertising campaign, Simple and Little Mix focus on cyber bullying. The Unilever-owned skincare brand and the popular girl group have teamed up with international anti-bullying charity Ditch The Label, encouraging people to be kinder online.
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Fendi strengthens its commitment towards environmental responsibilities
Fendi is spotlighting its commitment to environmental and social responsibility on 11 November in conjunction with the laying of the cornerstone for its Fendi Factory in Tuscany. This new facility will become Maison’s centre of excellence for creation, development, innovation, training and production, all centred on sustainability.
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